Public Relations

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Please use this form to make a

PR Submission Report to Susan Somers at butko39s@comcast.net

PR Reporting Form

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PR REPORTS -- HOW, WHY and WHEN:

PR Reports are due by the 5th of each month 

Every mention of Elks and Elkdom promotes new membership, membership retention, fund-raising, community image and the Elk values. What would your community by like without your Elks Lodge?

Reporting Guidelines and Suggestions:

            News – count all newspaper articles, magazine articles, periodical mentions, media references. Obituaries and wedding announcements count, but are the least important.

            TV -  count all television messages highlighting Elk activities including community message boards. Each time played or aired counts as 1 published point.

            Radio – count all radio messages highlighting Elk activities including any or all of the five (5) pre-recorded messages on the Drug Awareness audio cassette. Any activity or event you have, pre-advertise it as a public service announcement. Then follow up the event with ‘a thank you’ PSA and let everyone know what your event did or how much money you raised and what you did it for. Ask the radio station for their ‘flight schedule’ of your PSA – it will show how many times they played your announcement.

            Signs – count ALL your Lodge signs (think about it – you probably have quite a few), any road signs, directionals, billboards, electronic signs, community service message boards (yes – you get one point in TV AND one point in signs!), any signs saying Elks Care ~ Elks Share, Lodge activity signs, posters for upcoming events.

            Email/Web site – This is where using the email and website can really count! For every email you send out or receive – COUNT IT! (not every follow-up message to the original email though – just new ones.) Count every ‘hit’ to your Lodges’ website (now – that doesn’t mean you get every member of your Lodge to ‘hit’ your website everyday of the week!) Be honest with your counting – and realistic.

            Other – entry in a parade; speak at an event, activity or graduation where you talk about Elkdom; fairs or tradeshows; thank you notes you send; flyers; clothing such as hats, shirts and jackets; bumper stickers; license plate holders; lapel pins

The most important thing is get the name and word out there. Don’t be afraid and if in doubt, ask your Lodge ER – email me – or ask your State Officers or District Deputy. The more we let our communities know what GOOD we do ~ the more GOOD we CAN continue to do!


Do you have something that you would like to see on this website?

Do you have news about Lodge events you want published on your Lodge  Web Site?

We will publish all Elk's fraternal related news. Please submit your Lodge and UEA articles and pictures for all to see!  We want to hear from you. This Web site is about promoting Elkdom and to share information with all active Elk members! Please join me in promoting all Utah Elk's  Lodge events by using this access web service. These web pages are designed to support all Utah Elk's members.

If you have submissions, comments or suggestions please e-mail Linda at lginutah@aol.com.


Links to Grand Lodge Public Relations & Media Information

So You Are Planning to Stage an Event or Activity
The ABC's of Publicity
Making the Difference Through Publicity
Media Relations Handbook

 

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